Sportsnet has announced the brand sponsors for the NHL Stanley Cup Playoffs broadcast, which begins this Saturday.

Scotiabank returns to the playoffs for a tenth season as the title sponsor of every game. GMC is the sponsor of Top Performer, a segment that highlights the night’s outstanding players and showcases some of the plays they’ve made. The automotive manufacturer brand is also sponsoring 32 Thoughts The Podcast, in which Sportsnet experts Elliotte Friedman and Jeff Marek offer their views on what’s happening around the league during the offseason.

Chevrolet is the title sponsor of the Hockey Night in Canada: Punjabi Edition show, which airs every Saturday night. Bet365 will also launch branded betting segments with lines, props and odds throughout rounds two and three of the playoffs. And Milestones will appear on billboards sponsoring the Sportsnet’s Hockey Central Playoffs pre-game show.

New this season, Boston Pizza will sponsor the Bottom of it Street Series, hosted by Sportsnet’s Tom Stewart. RAM will also appear for the first time in commercials, and Subway will sponsor every playoff game that goes to overtime.

Other new partners include Home Depot, which will run branded drop-ins, and Workday, which will sponsor Keys to Success, a segment showing what each team needs to focus on to beat their opponents. The system software company is also sponsoring the Live Tracker, which will be available for Sportsnet app users who want to check game results, highlights or recaps from the previous night’s games on the platform.

Finally, Rogers will host parties for its customers and fans in Toronto, Edmonton and Vancouver. The first one, Beyond The Seat, will be held this Saturday night at the Scotiabank Arena, where some Rogers customers will be invited to skate on the ice while watching the game on the big screen.

Sportsnet will be covering the offseason on several of its platforms, including Sportsnet ONE, Sportsnet 360, CBC, OMNI, the Sportsnet Radio Network, and Sportsnet+.

The NHL Stanley Cup Playoffs on Sportsnet reach massive audiences both online and streaming, according to the broadcaster. Last year, the playoffs on Sportsnet were the most-watched program in Canada from April to June, with the first round of the playoffs reaching 19.1 million people.