Pattison Outdoor Advertising has adopted the full Broadsign OOH technology stack that now enables Pattison to dynamically manage and optimize its OOH inventory. This is an expansion of the partnership between the two companies. Broadsign already provides a centralized hub for Pattison’s programmatic digital OOH (DOOH) workflows. The extended partnership opens up new ways for brands to book campaigns on Pattison inventory with a more targeted, impression-based approach.

The Broadsign platform also speeds up the rate at which ads can be displayed across OOH inventory and allows for the easy customization of campaigns in addition to helping Pattison reallocate time previously spent on manual campaign pacing. Broadsign’s optimization engine works on a play-by-play or impression level based on each campaign’s goals. Since beginning the rollout of the new platform in early March, it has powered OOH campaigns for some of Pattison’s largest clients, including Holt Renfrew, Lotto Quebec, McDonalds and Tim Hortons.

Pattison Outdoor Advertising is headquartered in Toronto and has over 25 sales offices across the country, providing advertisers reach and coverage with products available in over 200 markets. Broadsign technology powers more than 1.5 million static and digital signs that reach audiences at multiple touchpoints throughout the consumer journey.