Pinterest’s annual advertiser summit, Pinvision, was not a traditional ad conference presentation. Live theatrical performances and interactive installations showcased how Pinterest provides a different way for brands and users to connect, plan and shop. Through a dramatic journey, advertisers were guided through Pinterest’s inner workings and shown how brands can engage with the platform’s users and shoppers via its performance tools.

Elizabeth Mansfield, director of global business strategy and Americas business marketing for Pinterest, says, “As Pinterest enters a new era of performance with new lower funnel products, we wanted to boldly reimagine the traditional advertiser conference with this year’s concept for Pinvision. Through immersive, actor-led performances, this event was designed to inspire brands and agencies through storytelling and demonstrate Pinterest’s strength as a full-funnel performance platform.”

Upon arrival, attendees were guided through to the Discovery Stage that featured a life-sized Pinterest board that dove into the platform’s audience and the world of Gen Z. In a game show-style set-up, guests also had the opportunity to learn about Pinterest’s Premiere Spotlight ad format along with brand success stories.

In the Board Room, they were shown Pinterest’s discovery and taste refinement AI, through the lens of a Gen Z Pinterest user while a spoken-word performance highlighted Pinterest’s suite of performance products. Moving into The Mind, interactive demonstrations highlighted conversion visibility with Pinterest’s API for conversions. The experience culminated with the Pin Emporium, Pinterest’s gift shop, and Pinterest Predicts Trend-inspired gifts all shoppable on the platform.

The Pinvision initiative was co-led out of Canada and the UK Pinterest market.