Mass media company Torstar has partnered with creative management platform The Altitude Platform to offer what it says will be an end-to-end solution for marketers who are looking to elevate and measure their digital display campaigns with rich media.

Through this collaboration, Torstar will be able to offer clients rich media ad creation, campaign fulfillment and KPI optimization along with the added ability to assess rich media engagement through heat maps.

The Altitude Platform’s technology helps deliver premium ads, incorporating video, animation and immersive experiences, according to the organization. Torstar is the first to layer in Altitude’s heat-mapping to measure ad engagement, offering agencies and brands a more visual representation of how their message is connecting with audiences.

“Readers respond to rich media ads, but the time and effort that goes into creating them can force them off the plan,” said Torstar CRO, Brandon Grosvenor. “Working with the Altitude Platform, we make it easy to create more exciting ads, and with the heat maps, we can help our clients see what content and interactions are getting attention.”

The Altitude Platform provides a workflow that starts from concept to end of campaign reporting and is designed for marketers, brands, agencies, and publishers.