Upfronts 2024: TV5 and Unis TV unveil their new content slate

Both companies highlighted their focus on adopting new trends to fulfill the needs of viewers and marketers.

Broadcaster TV5 and its sister channel Unis TV presented their upfronts this week at the Aperture Room in Toronto. The them was “Where our roads meet.”

Both companies used the upfront to reveal a slate of scripted and unscripted series. TV5’s upcoming content includes shows that appeal to a wide range of ages and cultural communities such as Cousu, which explores the origins of fashion; Dans l’œil de la fête, about important celebrations around the world; and Chassés-croisés, which brings together different artists to discuss about the art industry.

Unis TV unveiled programs for the 25- to 54-year-olds, including the third season of Coeur de trucker, a reality show that helps truckers find a partner. New series include En résidence, which follows university students living in a senior center, and Agence Brainsto, about a creative agency going through various difficulties.

At the upfront, TV5’s senior director of business development Evelyne Morisseau underlined both companies commitment to embrace new trends to meet the needs of audiences and advertisers. Morisseau highlighted TV5’s integration of Roku last year as an example of that commitment, and said the partnership has allowed the broadcaster to expand its content and advertising to a wider audience.

TV5 and Unis TV channels are included in the basic TV package in Canada. TV5 offers a cross-section of the world’s francophones with original Canadian productions. Meanwhile, Unis covers different French-speaking communities in Canada and highlights the diversity of the Francophone culture. Both channels offer more than 3,000 hours of content. They reach more than 1.5 million unique views per month, with a video ad completion rate of 95%, according to their data.