Pattison has added another dimension to their OOH inventory across Canada. Specifically, a third dimension.

With very few exceptions, nearly every screen and display in Pattison’s portfolio can now provide 3D digital campaigns at scale. Some brands have already tested the new feature, including the Atlantic Lottery Corporation, which ran a multi-market campaign in Halifax, Cape Breton, St. John, Moncton and St. John’s.

“Each location running this advertisement was strategically selected because of their right hand read, making it more efficient for drivers and commuters to take in this captivating campaign,” the company explained in its press release. “Furthermore, the ad was designed so that the effect would best work when viewed from the road, at a lower right angle.

Ford ran a 3D campaign out west to show-off its new F-150’s towing capacity. The animation was displayed at the main Rogers Arena Digital Spectacular, and surrounding tower displays in Edmonton’s ICE District, while static 3D versions of the ad ran at street level. Tim Hortons also took advantage of the technology, taking over a digital corner display in the Toronto’s PATH.

These initial campaigns were collaborations between Pattison’s own in-house 3D artists and agency and client partners. The company added that its in-house team is capable of creating full 3D models and immersive landscapes without pre-existing assets.