British Columbia-based Jelly Marketing has been selected as AOR for email marketing service provider Cyberimpact.

With the appointment, Jelly aims to enhance Cyberimpact’s brand presence nationwide and highlight its customer service for French and English speakers.

Geoffrey Blanc, general manager at Cyberimpact, tells Media in Canada that the company chose Jelly as a partner because of its strong presence in the Canadian industry and its expertise in public relations, digital strategy and data-driven marketing. The agency, according to Blanc, will help them launch new features and educate the public and businesses about email marketing laws and regulations, one of the brand’s current goals.

Cyberimpact has also recently deployed comprehensive tools to ensure that clients comply with all email marketing regulations, as privacy and data security are now top concerns for companies, and the team needs support from Jelly in the marketing strategy to show this to the public, Blanc says.

“Cyberimpact is actively participating in marketing events across Canada to boost its visibility nationwide, building on its strong reputation in Quebec,” Blanc says, adding that Jelly will promote the brand and help it reach a wider audience at these events, as well as through social media channels and upcoming PR campaigns.

“Our messaging will highlight that both Cyberimpact’s data and our clients’ data are hosted in Canada, adhering to all Canadian and Quebec regulations,” Blanc says.

Founded in 2006, Cyberimpact is an email marketing solution designed to help businesses that want to rely on email to grow their audience and reach potential customers. It offers audience segmentation, performance reporting, email editor and bilingual support.