Studio Ramsay takes minority stake in HexClad

The new investment comprises a combination of cash and media commitments.

By Barry Walsh

Studio Ramsay Global, the content production joint venture from celebrity chef Gordon Ramsay and longtime broadcasting partner Fox Entertainment, is upping its existing investment in kitchenware brand HexClad to the tune of US$100 million.

The new investment comprises a combination of cash and media commitments and provides Studio Ramsay Global with a minority stake in the company.

Ramsay, whose production shingle is behind such programming as Fox’s Next Level Chef and Kitchen Nightmares as well as Nat Geo’s Uncharted with Gordon Ramsay, first invested in Los Angeles-headquartered HexClad in 2021 with an equity stake. The company employs a patented hybrid technology for its products, combining stainless steel with non-stick surfaces.

The deal marks Studio Ramsay Global’s first substantial strategic investment in a consumer product brand that, in the company’s words, “directly complements its content portfolio,” which, beyond the broadcast series, also encompasses its recently launched global food entertainment platform, Bite.

“From day one, content partnerships have been central to our success,” said HexClad co-founder Daniel Winer of the pact. “Now, this alliance allows us to marry our products with the world’s best food content studio in a thrilling new way.”

“We’ve already had successful brand collaborations across many of my Fox series, and now we’ll expand that partnership into something even more meaningful to food fans and consumers everywhere,” added Ramsay.

This story was originally published on RealScreen