Caddle, the Canadian first-party-data consumer panel, has entered into a partnership with global ad tech company The Trade Desk to become the first retail optimization and measurement data partner available on their platform in Canada. As Canadians take surveys and scan receipts daily in return for cashback on the Caddle app, advertisers can get data-driven insights to help improve campaign efficiency in premium streaming and audio environments.

In addition, Caddle is adopting the Unified ID 2.0 (UID 2.0) identity solution to provide transparency for advertisers. TTD brands and agencies using Caddle’s retail data to improve their ad campaign measurement, including both online and offline sales, can gain insights into campaign performance and optimize their ad spend.

Joshua Nathan, senior director of data partnerships for The Trade Desk, says, “Realizing the full potential of retail media means giving advertisers the ability to use retail data in their campaigns across the premium internet. Bringing Caddle’s data set directly into our platform allows our clients to make changes in real-time and understand the true impact of their media investment.”

Caddle, a St. Catharines, Ontario-based mobile app company, was founded in early 2016. It offers consumers rewards for taking surveys and for watching ads. Those who watch the videos from Caddle’s brand partners are rewarded with coupons, money in their Caddle account or they can cash out and receive a cheque. To receive rewards, users must log onto the Caddle app or site to watch ads.