Market volatility and reduced consumer spending are intensifying the pressure on marketing performance. More than ever, every media dollar needs to count. But, where and how?

As it so often does, pressure is fuelling innovation. Leading the way, media platforms are creating cookieless solutions that allow advertisers to target effectively while navigating the privacy landscape.

And they’re finding ways to transform that cookieless data into meaningful signals. Maybe it’s by leveraging large datasets and sophisticated AI-powered platforms, or by plumbing the depths of data streams from a host of premium partners. Change is also being sparked by confident approaches to media buying itself, such as guaranteed performance models.

These cookieless alternatives are beginning to gain significant attention among advertisers for a reason – in many cases, they’re achieving better performance metrics than traditional methods.

Read on to see how this year’s programmatic partners are helping brands achieve desired outcomes – offering a safety net in an otherwise uncertain media environment.