Montreal-based clothing company Psycho Bunny is partnering with Tennis Canada to launch a retail pop-up on-site at this week’s National Bank Open, showing off the brand’s latest tennis-inspired offerings.

Located in both Toronto and Montreal, where the women’s and men’s professional tennis tournaments in the National Bank Open are respectively being held, the pop-up will sell the brand’s debuting tennis-inspired lifestyle collection.

Along with sporting new products, the pop-ups also integrate the brand more heavily into the National Bank Open. The builds include 360-degree entrances in Montreal that are meant to maximize brand visibility, as well as special offerings on-site in both locations including t-shirts, hats and the new tennis collection for sale, a 10% discount code shoppers can use when they walk in, as well as branded ponchos.

The pop-up runs until August 12 in both cities. Psycho Bunny is behind the creative, while Community handled the strategy, experiential and production.

The National Bank Open is the name of the Canadian Open tennis tournament organized by the ATP and WTA Tours. The event began on Aug. 3 and runs until Monday.