Vividata has appointed Kevin Clowes as its new vice-president, research and development.

Clowes brings more than 20 years of strategic analytics and technical expertise to the team. Most recently, he spent more than six years as VP insights and analytics for GroupM Nexus, leading a team that supported advance analytics and data product development, including the development of GroupM cloud computing.

Prior to joining GroupM Nexus, Clowes was VP insights and analytics for Xaxis Canada and senior manager of consumer insights at Yahoo.

Clowes’ experience with first-party data and ad tech aligns with Vividata’s move toward building privacy-safe audiences, says Pat Pellegrini, Ph.D, president and CEO of Vividata.

“Clients are looking to Vividata for more end-to-end digital solutions, from spatial tools to segmentations and MMMs,” says Pellegrini. “Kevin brings in-house technical and methodological expertise that will further accelerate the pace of our product development.”