Lotame, the global technology company, has launched Lotame Curation, a new audience enhancing offering available in North America, EMEA and APAC. It is being positioned as faster, easier and a more efficient and effective way for advertisers to deliver campaign results. Curation unlocks unique supply through Private Marketplaces (PMP) and uses differentiated audience insights to scale performance.

Lotame Curation ensures addressability and KPI performance through custom audiences, built to specifications using cookieless publisher data. It combines data, media and active optimization as a way to exceed campaign/KPI goals by  uncovering and reaching elusive, high-value audiences. The platform also delivers insights about prospective consumers and cuts down operational workload and data/tech fees to deliver campaigns quickly and effectively.

Lotame says that during testing, Curation showed 20% better campaign efficiencies, improved video completion rates by 15%, and 21% higher viewability.

Lotame is an end-to-end data collaboration platform. While headquartered in the U.S., it works with global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.