Signal Hill Insights has announced that Paul Riismandel, chief insights officer, has been promoted to president, succeeding Jeff Vidler who stays on as founder and strategic advisor of the podcast and audio insights and audience research company. The changes are effective September 30.

Signal Hill partners with broadcasters, publishers and advertisers on custom research solutions, and focuses on brand lift studies for audio and video podcasts, streaming audio and radio, and survey-driven audience insights.

In his new role, Riismandel will be responsible for driving Signal Hill Insight’s strategic vision, including leading solutions for emerging sectors like video podcasting and the creator economy.

Known for his work at Midroll Media, acquired by SiriusXM in 2020, Riismandel has overseen hundreds of ad effectiveness studies for major brands, developed the industry’s largest first-party listener panel of podcast consumers and authored research defining best practices in podcast advertising.