McDonald’s dominated the TV market from Aug. 19 to 25, with Trivago ranking among the top in several cities, according to the latest AdEase report.

With 2,848 occurrences in total, McDonald’s ranked first in Vancouver and Calgary and second in Toronto and Montreal. The QSR was also the most active advertiser the prior week, when it recorded 2,931 combined appearances.

It is followed by Trivago, which ranked as the second most active advertiser overall, with 1,743 combined occurrences. The company, however, decreased its spend slightly compared to last week, when it made 1,754 occurrences. Meanwhile, The Brick boosted its buy to 1,738 incidents, as well as Interprovincial Lottery Corporation, which recorded 1,731 occurrences.

Nationally in the specialty category, Trivago ranked first, followed by McDonald’s and Ford Motor.

Trivago also took first place in all markets in the ranking of top spots, with an ad about the app’s ability to compare different prices in one place (pictured). Go Pure Fruit and Oat Bars came in second in Vancouver and Toronto with a spot highlighting the cereal bar as a vital snack in Canadians’ daily lives, while Tim Hortons placed second in Calgary with its flatbread pizza commercial. Crave TV’s ad about the new additions to its French-language programming placed second in Montreal.

Vancouver

Advertisers

1. McDonald’s: 696 (1)
2. Interprovincial Lottery Corporation: 388 (61)
3. The Brick Mattress Store: 382 (478)
4. Jeep Dealers: 363 (37)
5. Amazon Canada: 351 (14)
6. Trivago: 344 (5)
7. Dairy Queen: 341 (6)
8. Go Pure: 334 (-)
9. A&W Restaurant: 332 (3)
10. Tim Hortons: 302 (2)

Categories

1. Quick Serve Restaurants: 2437.5 (1)
2. Online Travel Agency: 934 (3)
3. TV & Streaming Services: 871 (2)
4. Pain Relief Medication: 684 (5)
5. Mattress Stores: 588 (43)
6. Lottery Draws: 576 (19)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 552 (17)
8. Food Delivery Services: 550.5 (16)
9. Chequing Accounts: 545.5 (18)
10. Smartphone & Mobile Services: 510 (4)

Calgary

Advertisers

1. McDonald’s: 727 (1)
2. The Brick Mattress Store: 528 (375)
3. Interprovincial Lottery Corporation: 413 (5)
4. Amazon Canada: 409 (18)
5. Dairy Queen: 367 (8)
6. Jeep Dealers: 353 (44)
7. A&W Restaurant: 346 (4)
8. Trivago: 341 (2)
9. Doordash: 337 (196)
10. London Drugs: 331 (-)

Categories

1. Quick Serve Restaurants: 2592 (1)
2. Online Travel Agency: 998 (2)
3. TV & Streaming Services: 926 (3)
4. Pain Relief Medication: 742 (6)
5. Mattress Stores: 704 (47)
6. Dog Food: 639 (9)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 590 (20)
8. Food Delivery Services: 578 (19)
9. Lottery Draws: 545 (5)
10. Chequing Accounts: 542 (18)

Toronto

Advertisers

1. Interprovincial Lottery Corporation: 930 (1)
2. McDonald’s: 835 (2)
3. Trivago: 531 (4)
4. Amazon Canada: 510 (18)
5. The Brick Mattress Store: 471 (509)
6. TD Canada Trust: 467 (49)
7. Dairy Queen: 451 (6)
8. Sleep Country: 449 (16)
9. Go Pure: 385 (-)
10. Bravo: 380 (-)

Categories

1. Quick Serve Restaurants: 2702.5 (1)
2. Online Travel Agency: 1267 (3)
3. TV & Streaming Services: 1228.5 (2)
4. Lottery Draws: 980 (4)
5. Pain Relief Medication: 975 (7)
6. Mattress Stores: 920 (29)
7. Online Casinos: 906 (6)
8. Smartphone & Mobile Services: 806 (5)
9. Dog Food: 712 (16)
10. Food Delivery Services: 650.5 (21)

Montreal

Advertisers

1. Crave TV: 957 (1)
2. McDonald’s: 590 (2)
3. Trivago: 527 (4)
4. BCE (Bell): 365.5 (12)
5. The Brick Mattress Store: 357 (-)
6. Amazon Canada: 326 (11)
7. RBC Financial Group: 321 (15)
8. Bank Of Montreal: 316 (5)
9. Tim Hortons: 314 (3)
10. Domino’s Pizza: 300 (7)

Categories

1. Quick Serve Restaurants: 2032.5 (1)
2. TV & Streaming Services: 1412.5 (2)
3. Mattress Stores: 916 (6)
4. Online Travel Agency: 835 (5)
5. Smartphone & Mobile Services: 831.5 (4)
6. Furniture Stores: 722 (3)
7. Pain Relief Medication: 641 (9)
8. Chequing Accounts: 482 (11)
9. Domestic SUVs: 476 (24)
10. Department Stores: 442 (8)

Canada Specialty

Advertisers

1. Trivago: 3588 (2)
2. McDonald’s: 2455 (3)
3. Ford Motor: 2328 (4)
4. Sleep Country: 2139 (5)
5. Amazon Canada: 1819 (17)
6. Cerave: 1739 (19)
7. Dempsters: 1589 (-)
8. Poshmark Canada: 1472 (8)
9. Dairy Queen: 1466 (9)
10. Crave TV: 1362 (1)

Categories

1. Quick Serve Restaurants: 12500.5 (1)
2. Online Travel Agency: 5274 (3)
3. TV & Streaming Services: 3929 (2)
4. Mattress Stores: 2816 (6)
5. Smartphone & Mobile Services: 2754 (4)
6. Dine-in Restaurants & Bars: 2725 (5)
7. Furniture Stores: 2033 (8)
8. Yogurt & Yogurt Drinks: 2018 (27)
9. Moisturizers: 1986 (17)
10. Pain Relief Medication: 1951 (7)