Caroline Moul has been promoted to president of Creo Canada, Omnicom Media Group’s influencer marketing brand.

Moul makes the move after more than 22 years at PHD, the last six and half years as president. A new PHD president has not yet been announced.

Reporting to OMG Canada CEO Cam Reston and based out of Toronto, Moul’s new mandate includes bringing Creo to Canada to enhance the group’s existing capabilities.

According to a statement shared with Media in Canada, Creo is “centred around modernizing influencer marketing with media-based rigour and full-funnel measurement, solving for media strategy challenges across planning, activation, and measurement.”

In her new role, Moul will also lead the growth of other OMG future-forward products created to meet clients’ evolving needs, according to the company.

During her time at PHD, Moul’s focus was on digital. She joined the agency as digital media strategist and planner and steadily moved up the ladder from digital group director, VP digital and emerging markets, and SVP managing director, digital to become president in 2018.

Moul is active in the Canadian industry including currently being chairperson of the Digital Advertising Alliance of Canada and a board member of the CMDC.

Correction: This story originally stated that Caroline Moul was named president of both OMG and Creo in Canada. It has been updated to accurately reflect her position as president for Creo Canada, not OMG.