Starting today, the first edition of 3 – a new Canadian magazine and brand launched by SJC Media, in partnership with 369 Global – will begin distribution.
First announced in January, 3 is a multi-media brand set to explore “the vibrant interactions of diverse cultures that define modern Canada,” across print, digital and social channels, according to SJC. The numerical title is a reference to third-culture individuals, though the target audience is meant to include newcomers to Canada, first-generation (and beyond) Canadians, as well as “the culturally curious.”
The magazine will have a limited distribution of 50,000 through targeted direct mail, newsstands, and through strategic partnerships and events. The brand will also be promoted through its website, Threemagazine.com, a weekly newsletter, social channels, and a podcast.
So far, advertisers that have signed on for the inaugural issue include Volvo, Aeroplan, Turkish Airlines, Patron Tequila, Emblem Developments and Nobu Hotel. The magazine is also actively seeking launch partners from a range of sectors. According to SJC, the magazine is being supported by a campaign through SJC’s network of publishing brands, including digital and social media.
“3 magazine was born from a deep recognition of a gap in the Canadian media landscape – a need for a platform that truly celebrates and explores the intersection of culture, lifestyle, business and innovation,” says Muraly Srinarayanathas, co-founder and publisher. “3 isn’t for Canadian newcomers alone; it is for the globalist in all of us.”
“Our readers are educated, highly engaged in their communities at home and abroad, and always interested in learning about the next big thing, whether that’s in business, tech, culture, style, food or design,” says Stacy Lee Kong, EIC of 3. “Their points of view are largely unrepresented in mainstream Canadian media, so it’s time to create a magazine that thoughtfully showcases diverse perspectives to celebrate and inspire.”