Today, Media in Canada’s sister publication, strategy reveals the shops that made the shortlist for Media Agency of the Year.
This year’s Media finalists are announced on the fourth day of strategy’s week-long roll-out of the top-scoring Design, PR, Digital, Media and Agency and Small shops in this year’s competition.
The 12 agencies were given top marks by a jury of media experts for their targeting tactics and integration of various channels.
The AOY awards show will take place on October 30 at the Koerner Hall in Toronto, where strategy will also reveal its Brands of the Year. Tomorrow, the shortlist for Agency and Small will be announced. Here are the contenders in the Design, PR and Digital categories.
More information about the show can be found on the AOY website.
Media Agency of the Year: Shortlist (in alphabetical order)
Carat
Cossette Media
EssenceMediacom
Initiative
Jungle Media
Media Experts
OMD
PHD Media
Spark Foundry
Touché!
UM
Wavemaker
Media Agency of the Year: Jury
Aleiza Alerta, director, marketing & communications, Volvo
Derek Bhopalsingh, EVP, platform media, Publicis Media
Matt Houghton, digital and integrated marketing leader, Interac
Susan Irving, CMO, Kruger Products
Sabrina LaRosa, senior director of media, Loblaw
Ravi Mishra, director, digital, Wasserman
Sara Moore, EVP, CMO, Cineplex
Andrew Mushing, senior manager, media and marketing excellence, Hershey
Christine Saunders, CMO, Starcom
Scott Stewart, general manager, Glassroom
Sarah Thompson, Independent media executive