Back for a second year, the Google Search Honours Program and Awards has revealed its shortlist for 2024, celebrating the achievements of Canadian clients and agencies at the forefront of AI-powered search marketing.
“We’re seeing an increased adoption of Google’s AI-powered Search ads solutions with Canadian performance marketers and companies,” says Sabrina Geremia, vice president and country managing director at Google Canada. “The Google Search Honours Program is excited to celebrate this year’s shortlisted nominees as they’ve demonstrated leadership in adopting cutting-edge tools and achieving outstanding results that scale their business through technology and creativity.”
The 2024 Google Search Honours Awards highlight three categories – Measurement & Analytics Leadership, Performance Marketing Excellence, and the AI Top Honours – each designed to showcase how the use of AI is transforming the marketing landscape.
The below nominees demonstrated the importance of AI adoption and experimentation to reach new heights in performance marketing.
Measurement & Analytics Leadership Shortlist
This category recognizes brands that have embraced AI to enhance their measurement capabilities and using AI to safely and securely preserve first-party data and fuel business decisions.Performance Marketing Excellence Shortlist
This category celebrates the organizations and marketers who leveraged AI tools to generate customer acquisition and revenue growth through continuous experimentation and agile budgeting.AI Top Honours Shortlist
The AI Top Honours Awards highlight the leaders across the marketing, media and advertising industries, recognizing both AI Marketer of the Year and AI Agency of the Year. These categories celebrate organizations that are leading the AI transformation for their clients and their craft.Along with the AI Agency of the Year, Google will also announce the AI Marketer of the Year at the Awards Celebration in November 2024. This prestigious honour will recognize the organization that has best demonstrated bold strategy and true innovation in AI-first search marketing in 2024.
Stay tuned to learn about all of the winners and dig into highlights of the awards celebration. We will also feature case studies of some winners to inspire you to drive your business forward using AI in your search marketing campaigns. In the meantime, read how AI can help you scale with speed.