CBC adds new channels to its FAST portfolio
CBC is expanding its ad-supported streaming portfolio with the launch of the entertainment channels Heartland (pictured) and Murdoch Mysteries on CBC Gem.
Heartland is a Canadian family drama series that follows a young woman through the ups and downs of life on a horse ranch that has been in the family for generations. Murdoch Mysteries, set in Toronto in the early twentieth century, follows a detective as he uses innovative forensic techniques to solve some of the city’s most perplexing murders. The new seasons (season 18) of each show will also premiere on CBC TV as part of the fall lineup.
The broadcaster previously announced that its FAST portfolio would expand later this year with the launch of 12 new local channels: CBC News Calgary, CBC News Edmonton, CBC News Manitoba, CBC News New Brunswick, CBC News NL, CBC News North, CBC News Nova Scotia, CBC News Ottawa, CBC News PEI, CBC News Quebec, CBC News Saskatchewan and CBC News Windsor.
Amazon sells out ad inventory for Prime Monday Night Hockey
Amazon Ads has sold out its inventory for Prime Monday Night Hockey, which begins on Oct. 14 with the game between the Montreal Canadiens and Pittsburgh Penguins.
Prime Monday Night Hockey will broadcast all of the NHL’s regular-season Monday national games in English for the league’s next two seasons. The programming will also include NHL Coast To Coast, a weekly program offering live views, highlights and expert analysis of every NHL game, as well as a new, as-yet-untitled docuseries featuring interviews with some of the league’s players.
Amazon made the announcement after signing an agreement with Pinterest this month to become its third-party advertising demand partner. With the deal, once a Pinterest user clicks on an ad, the social network directs them to Amazon to make their purchase. The agreement was an extension of the multi-year partnership between the two companies for the U.S., which they struck in 2023. Amazon is Pinterest’s first third-party ad demand partner.
Photo courtesy of CBC
