Last year, Quaker Canada began the Quaker Breakfast Bar initiative to help give remote hockey communities an extra boost by stocking their arenas’ kitchens with Quaker product. The latest community arena to get the Quaker treatment is in Délı̨ne, Northwest Territories, an outpost that claims to be the birthplace of hockey.

To showcase the transformation of the Jerry Vital Memorial Arena’s kitchen, Quaker has partnered with Sportsnet to produce a three-minute segment featuring former NHL hockey player and current Sportsnet news anchor, Colby Armstrong, that will air on the first Hockey Night in Canada of the year on October 12.

“The ‘You’ve Got This’ platform is about offering Canadians the tools to do and be their best,” said Logan Chambers, senior Director of marketing at PepsiCo Foods Canada. “As a proud supporter of Canadian hockey communities, we are thrilled to bring this Quaker Breakfast Bar renovation to the community of Délı̨ne, where not only hockey but the arena itself connect and bring people together.”

The Jerry Vital Memorial Arena is home to the Délı̨ne Braves and Délı̨ne Chiefs (also known as the Oldtimers). It also also serves as training ground for an annual free hockey camp, led by between one to six NHL players, to inspire the next generation of athletes, some who fly or drive in from neighbouring regions to attend.