Jolt, the recently launched OOH and electric vehicle charging network in Canada, has partnered with Vistar Media to boost its advertising business.

Launched in Richmond Hill last September, Jolt offers free electric vehicle charging on double-sided digital billboards. The company provides advertisers with that ad space, plus access to information collected within the app, such as data on peak charging periods, ad interactions and other engagement rates.

With the partnership, its advertising will be managed and administered via Vistar’s enterprise software suite, which includes the ad server, content management system (CMS) and supply-side platform (SSP). Access to Vistar’s ad server will allow Jolt to unify impression-based and traditional loop-based campaigns on a single platform. At the same time, the ad server will automatically balance all revenue streams, including programmatic, to ensure that Jolt meets its obligations and captures maximum programmatic opportunities.

Although Jolt was already a partner of Vistar’s SSP, with the new collaboration the company can use the full suite, enhancing its connection to the SSP and providing easier management of its OOH inventory and programmatic business, according to Vistar. The partnership applies not only to Canada, but also to other countries where the network is available, including Australia, New Zealand and the U.K.

“Jolt is leading the way in merging environmental sustainability with cutting-edge advertising opportunities in Canada,” said Matt Fitzgerald, director of enterprise solutions in Canada at Vistar Media. “Their network of EV charging stations provides brands with high-reach, one-to-one advertising in urban areas, tapping into a key audience with a growing interest in eco-conscious solutions.”

While Jolt has not shared a specific timeline, it has said the plan is to install 5,000 charging stations in Canada at high-traffic roadside locations.