In a move meant to deepen the agency’s digital bench, Media Experts has appointed Olivier Leblond as SVP, client business partner.

In his new role, Leblond will oversee a diverse portfolio of client accounts, while also being tasked with growing Media Experts in the Toronto market. According to the agency, he will also be responsible for driving growth through regional new business pitches and collaborations with the IPG Mediabrands network on North American and global proposals.

“We are thrilled to welcome Olivier to the Media Experts family,” says Karel Wegert, CEO, Media Experts. “His extensive experience in client strategy and data-driven solutions aligns seamlessly with our commitment to delivering impactful integrated solutions through innovative approaches and unique technologies.”

Leblond first joined IPG Mediabrands in 2018, spending five years with Initiative as a global client business lead before moving to Kinesso in late 2023 to be head of client strategy and growth for Kinesso Performance Solutions.

Spark Foundry promotes two to its leadership team

Julie Nguyin Minh is joining Spark in the newly created role of VP, investment lead. Reporting to Veronik L’Heureux, president of Spark Foundry, Minh’s role will include overseeing the investment team in Montreal, as well as the national investment team working on the Molson account.

Additionally, Maryann Rusnak has been tapped to be the EVP managing director for Spark Foundry in Toronto. Rusnak moves into the position with over 17 years of experience in media and marketing.

Of the new appointments, L’Heureux said that “these advancements reflect Spark Foundry’s ambitious growth agenda and our relentless pursuit of excellence. As the advertising landscape continues to evolve, we remain committed to leading the charge with innovative strategies and groundbreaking ideas.”