Place Exchange, the independent SSP for programmatic OOH media, is rolling out its PerView measurement solution to Canada. Nearly 200 OOH media owners in the U.S. and dozens of advertisers, agencies and DSPs are already using the measurement tool.
PerView provides up-to-date, deterministic reach, frequency and hourly impression measurement for buyers and sellers of OOH media. It can be applied across both static and digital OOH displays, whether they are transacted programmatically on any SSP or sold direct.
OOH’s diverse range of venues and display types makes it difficult to obtain reliable measures of reach, frequency and impressions particularly as consumer traffic and behaviours fluctuate day to day. Place Exchange’s PerView tool was designed to address these challenges. Its measurement can range from individual OOH displays and publisher networks, to cross-publisher OOH advertising campaigns, up to the entire OOH category as a whole.
According to the latest DPAA Omnichannel Decision Makers Study surveying Canadian buyers, unlocking the ability to measure DOOH is a major driver of investment growth and advertisers’ top concern with DOOH. Ari Buchalter, CEO of Place Exchange, says, “We built PerView to help put OOH measurement on a level playing field with other channels.”
PerView was developed in line with OAAA OOH Impression Measurement Guidelines.