The latest AdEase report shows that Tim Hortons was the most active advertiser on TV for the week of Oct. 14 to 20.
The QSR notched up 2,302 combined occurrences, ranking first in Vancouver and Calgary, while coming in second in Toronto and Montreal. Last week, the restaurant chain made 2,303 occurrences. This is the third consecutive week in which the advertiser has dominated the TV market.
The second most active marketer was Crave TV with 1,424 total occurrences, followed by Subaru with 1,350 and Toyota with 1,231. Compared to previous TV buying week, Crave TV and Toyota increased their spend, while Subaru decreased it.
Toyota was also one of the advertisers that moved up the most on the Vancouver and Calgary lists, climbing 197 and 220 positions to the second spot, respectively. Desjardins Group also rose significantly on the ranking, increasing 159 positions to eighth in Toronto.
On the category side, the groups that increased the most on the list are local government; candy, candy bars, caramels, chocolate and fudge; and food delivery services. QSRs, TV and streaming services, and import SUVs corporate were the highest-spending groups.
Vancouver
Top Advertisers
1. Tim Hortons: 500 (1)
2. Toyota Dealers: 437 (199)
3. McDonald’s: 268 (6)
4. RBC Financial Group: 267 (47)
5. Canadian Tire: 262 (7)
6. Subaru Canada: 261 (3)
7. Elections BC: 249 (8)
8. Doordash: 243 (11)
9. Rona: 240 (34)
10. Subaru Dealers: 238 (4)
Top Categories
1. Quick Serve Restaurants: 1898 (1)
2. TV & Streaming Services: 667 (4)
3. Import SUVs Corporate: 606 (3)
4. Everyday Banking: 518 (6)
5. Grocery Stores & Supermarkets: 432 (5)
6. Automotive Imports General: 420 (13)
7. Advisory Services: 412 (7)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 393 (32)
9. Department Stores: 379 (8)
10. Online Casinos: 368 (10)
Calgary
Top Advertisers
1. Tim Hortons: 603 (3)
2. Toyota Dealers: 466 (222)
3. Save-on-foods: 429 (4)
4. McDonald’s: 361 (6)
5. Haribo: 354 (-)
6. Subaru Canada: 349 (5)
7. Canadian Tire: 332 (9)
8. RBC Financial Group: 310 (48)
9. London Drugs: 301 (12)
10. Nissan Dealers: 293 (16)
Top Categories
1. Quick Serve Restaurants: 2510 (1)
2. TV & Streaming Services: 1044 (4)
3. Candy, Candy Bars, Caramels, Chocolate & Fudge: 761 (17)
4. Grocery Stores & Supermarkets: 700 (5)
5. Import SUVs Corporate: 679 (3)
6. Automotive Imports General: 591 (12)
7. Advisory Services: 539 (7)
8. Everyday Banking: 491 (6)
9. Department Stores: 452 (8)
10. Food Delivery Services: 408 (20)
Toronto
Top Advertisers
1. Interprovincial Lottery Corporation: 866 (1)
2. Tim Hortons: 634 (4)
3. Government Of Ontario: 613 (56)
4. Conservative Party Of Canada: 517 (5)
5. Crave TV: 486 (9)
6. University Health Network: 424 (8)
7. Subaru Canada: 405 (7)
8. Desjardins Group: 397 (167)
9. Canadian Tire: 381 (13)
10. McDonald’s: 368 (12)
Top Categories
1. Quick Serve Restaurants: 2448 (1)
2. TV & Streaming Services: 1531.5 (3)
3. Lottery Draws: 1237 (4)
4. Online Casinos: 975 (6)
5. Import SUVs Corporate: 763 (5)
6. Advisory Services: 734 (9)
7. Furniture Stores: 694 (2)
8. Local Government: 684 (50)
9. Everyday Banking: 656 (8)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 654 (34)
Montreal
Top Advertisers
1. Crave TV: 938 (1)
2. Tim Hortons: 565 (2)
3. RBC Financial Group: 564 (4)
4. Chevrolet Dealers: 422 (7)
5. Gouvernement Du Quebec: 378 (3)
6. Dormez-vous Sleep Centers: 352 (8)
7. Subaru Canada: 335 (9)
8. Toyota Dealers: 328 (70)
9. Domino’s Pizza: 321 (-)
10. Subway Restaurants: 298 (16)
Top Categories
1. Quick Serve Restaurants: 2144.5 (1)
2. TV & Streaming Services: 1506.5 (2)
3. Furniture Stores: 688 (3)
4. Mattress Stores: 681.5 (4)
5. Grocery Stores & Supermarkets: 624 (5)
6. Import SUVs Corporate: 537 (6)
7. Everyday Banking: 515 (7)
8. Pharmacies & Drug Stores: 440.5 (17)
9. Auto Repair Services: 397 (9)
10. Consumer Property & Casualty Insurance: 364.5 (15)
Canada Specialty
Top Advertisers
1. Tim Hortons: 3366 (1)
2. Crave TV: 2168.5 (4)
3. Canadian Tire: 2080 (2)
4. Sleep Country: 1873 (10)
5. Downy: 1815 (3)
6. Febreze: 1406 (8)
7. Dairy Queen Corporation: 1378 (5)
8. Tide: 1374 (6)
9. Swiffer: 1314 (9)
10. RBC Financial Group: 1287 (80)
Top Categories
1. Quick Serve Restaurants: 11987 (1)
2. TV & Streaming Services: 3643.5 (3)
3. Department Stores: 2580 (4)
4. Import SUVs Corporate: 2163 (6)
5. Online Casinos: 2154 (5)
6. Liquid Laundry Detergent: 2046 (9)
7. Everyday Banking: 2017 (8)
8. Mattress Stores: 1873 (15)
9. Furniture Stores: 1826 (2)
10. Pain Relief Medication: 1811.17 (10)