The judges have deliberated and now it’s time to see who made the cut.
Once a year, Media in Canada and strategy celebrate the best of the best in media innovation and the great and growing role that media plays in brand building at a red carpet affair in Toronto. But before the Media Innovation Awards gala takes place next month, we reveal the campaigns, agencies and brands in the running for a gold “M”.
This year’s jury was led by Cathy Collier, CEO of OMD, and Armin Huska, head of media and agency management at RBC. They were helped by a shortlist jury that helped narrow the volume of entries down to the top cases, from which the winners were chosen.
The awards show will take place at the Carlu in Toronto on November 27. For information about the awards program, show, tables and tickets, visit the MIAs website here.
Here is the 2024 shortlist.
|
Campaign |
Agency |
Client |
|
A Real Voice for Women in Tech |
FUSE Create |
Hackergal |
|
Address Change |
LG2 |
Dans La Rue |
|
April Fools |
Cossette Media |
The Montreal Children’s Hospital Foundation |
|
Bills Paid On Time |
UM / MBCS / FCB |
BMO |
|
Bow of Hope |
LG2 |
Orchestre symphonique de Québec |
|
Bratwurst Summer |
No Fixed Address |
Field Roast |
|
BRB Screen |
UM / FCB |
BMO |
|
Business Carols – Move Over Mariah |
UM / FCB |
BMO |
|
Campbell’s pAIntings |
Zulu Alpha Kilo / Spark Foundry |
Campbell |
|
Cinna-Bon Voyage |
Initiative |
Wendy’s |
|
Coke Eclipse |
EssenceMediacom / TAXI |
Coca-Cola |
|
Fake News, Real Impact |
URBANIA |
Acadie Nouvelle / L’Actualité / Les Affaires / Les Coops de l’info / Le Devoir |
|
Finger Lickin’ Open Endorsement |
Courage |
KFC |
|
Following Wildfire |
Dentsu Creative |
tentree |
|
Frequent Fryers Program 2.0 |
OMD |
McDonald’s |
|
Have AI Break |
Courage |
Nestle |
|
Hot & Toxic |
Zulu Alpha Kilo / Zulumatic |
Gas Leaks |
|
Inflation Cookbook |
Dentsu Creative |
SkipTheDishes |
|
Innovating in a Mortgage Storm |
Dialekta |
Multi-Prêts Mortgages |
|
Inside Out 2 / NHL |
OMD |
Disney |
|
It’s Not the Same Without Your Buds |
Anomaly |
Labatt (Budweiser) |
|
Local-AI-zation |
Spark Foundry |
Home Hardware |
|
Menu Song |
OMD |
McDonald’s |
|
Music Travel Guides |
Cossette Media |
Air Canada |
|
New Car Frequency Illusion |
Jungle Media |
BC Honda Dealers Association |
|
Next to Stok’d |
Angry Butterfly |
Stok’d |
|
Quebec Spring Campaign |
Starcom |
RONA |
|
Rainbow Deposits X Pride Placements |
UM / FCB |
BMO |
|
Residential Billboards |
Jungle Media / Camp Jefferson |
Koodo |
|
Return to the Wild |
Initiative |
Destination Canada |
|
Ron Fournier |
Starcom |
RONA |
|
Samsung Sales Measurement |
The Trade Desk / Starcom |
Samsung |
|
Sans Emission |
Touché! |
Volkswagen |
|
Score Against Pain |
UM / One Method / MBCS |
Kenvue (Tylenol) |
|
See You There |
Initiative |
Black & Abroad |
|
She Runs |
DonerNorth / Veritas |
Interval House / Sport Chek |
|
Superstitious |
Courage |
KFC |
|
Take it Slow |
Thrive / Courage / MBCS |
Nestle (Turtles) |
|
Team Up for the Cup |
UM / Camp Jefferson |
Boston Pizza |
|
The Blackberry Museum |
Initiative |
CBC |
|
The Brilliance of the Human Hand |
DonerNorth |
STAEDTLER-Mars |
|
There for your In(search)urance |
Jungle Media |
Promutuel Insurance |
|
Trollboards |
Courage |
Skyscanner |
|
Ultra Hole |
Anomaly |
Labatt (Michelob Ultra) |
|
Unrivalled Results Beyond the Walled Gardens |
Starcom |
Publicis ID |
|
What No One Tells You When You’re Expecting |
Courage |
North York General Hospital Foundation |
|
Win Back Sunlight |
Sid Lee Media |
Air Transat |
