Cineplex Media has hired industry veteran Kristie Painting to be its executive vice president and managing director.

Painting’s mandate in this role will be to drive growth across Cineplex Media’s network of cinema, entertainment and COMMB-accredited shopping mall media platforms.

Most recently country manager for Pinterest, Painting brings nearly 25 years of media experience to her new role. Prior to Pinterest, Painting was the CEO of Wavemaker Canada and VP of digital sales and revenue management at Bell Media. At this time, Pinterest hasn’t found a replacement for Painting.

“It’s a privilege to contribute to a company that stands at the heart of Canadian media, employing over 10,000 people across the country and entertaining millions of Canadians every year,” Painting wrote in a LinkedIn post. “And the timing couldn’t be more significant – as all signatories of the Canadian Media Manifesto know, investing in Canada’s media assets has never been more urgent or important.”