Cineplex had mostly good news to report in its third quarter, despite being on the hook for $39.2 million as a result of the Competition Tribunal’s administrative monetary penalty (which the company is appealing).
After getting close this summer, when box office revenues were just over 90% of what they pre-COVID, box office revenue has basically returned to pre-pandemic levels. Cineplex reported $395.6 million in revenue, exceeding the $373.7 million it earned in Q3 2019, with box office rev reaching 98% of 2019 levels and total revenues exceeding what was reported prior to the pandemic.
The company also saw growth in its digital out-of-home business. Cineplex saw digital place-based media revenues of $13.3 million, which represents a 40.3% increase over the prior year, due to expanded digital out-of-home networks.
“We have continued to make progress toward our strategic initiatives. We’re excited about the opening of three new LBE locations and one new theatre before year end, which will further solidify our position asĀ Canada’s leading entertainment destination,” says Ellis Jacob, president and CEO, Cineplex.
“Our market leadership also extends to our Media business, which recently joined the Canadian Out-of-Home Marketing and Measurement Bureau (“COMMB”). Our membership enhances the accreditation of our media segment and ensures our DOOH partners receive the most value for their impressions.”