Pinterest launches curated, shoppable holiday gift guides
Holiday shopping can be overwhelming but Pinterest is removing the stress with new gift guides and shopping features.
Today the platform launched over 1,000 curated, shoppable gift guides, created by celebrities such as Paris Hilton and RuPaul, brands and publishers. They allow Pinterest users to shop directly from the platform using new product features and cover 27 categories from fashion and beauty to travel and gaming.
New product features include the option to create personalized shoppable wishlists and share gift ideas. With the new Quick Save feature, users can find and save Pins from one of the gift guides. Pinterest will then automatically pull those saved Pins into the user’s shoppable wishlist. Additionally, the new Holiday Finds tab provides a personalized feed of gifts tailored to individual Pinterest users based on their searches and saves. This feature is experimental and will roll out over the next few weeks.
Pinterest gift guides include deals from brands such as Rare Beauty, Savage X Fenty, and Carhartt along with gift picks from leading publishers, including Vogue, The Strategist, Air Mail, and Refinery 29.
Vertiqal signs Ideon to lead sales in Canada
Vertiqal Studios, owners of North America’s largest gaming and lifestyle network on social media, has signed Ideon Media to exclusively lead all of its digital brand and ad sales efforts in Canada. Vertiqal manages over 130 channels across TikTok, Instagram and Snapchat. It partners with brands to develop strategic solutions, creative ideation, and content production, producing content for an audience of more than 52 million followers.
Involved Media welcomes Spain into the family
Independent media agency Involved Media has announced the expansion of its global footprint with the addition of an office in Madrid, Spain. The Digital Gate, a Madrid-based digital consultancy firm, is rebranding to become Involved Media Spain and expanding its services to include media research, data-guided media planning and buying, and cross-market opportunities.
The addition of Involved Media Spain enhances the global group’s reach and offers current Canadian clients cross-market opportunities.
Caroline Breton, managing director, Involved Media Canada, says, “Gathering and analyzing data across regions helps brands make informed decisions about entering new markets or optimizing existing strategies. Having the added support across time zones ensures continuous monitoring and support, which can be critical in managing real-time campaigns and quickly responding to shifts in the market.”
