Little Canada is an attraction in Toronto that showcases Canada’s coast-to-coast-to-coast wonders in intricate detail. But, up until now, the miniaturized country, complete with tiny citizens and businesses, was devoid of OOH. So, the 45,000 sq. ft. attraction – which draws around 120,000 visitors annually – is launching Mini Media to offer brands the opportunity to do a “little” nation-wide advertising.

“Little Canada’s Mini Media provides brands the opportunity to be featured in miniature format across high-traffic areas of Little Canada,” the company explains. “This innovative approach to advertising offers brands the chance to cement their place in Canadian culture, while captivating audiences with stunning, detailed miniatures of the country’s most beloved locations.”

“Little Canada is 44,000 feet of (mostly) unused advertising potential,” says Julia Wong, marketing director, Little Canada. With all its beautiful untapped real estate and a captive audience to speak to, why not run campaigns, just like in the big world?”

Subway restaurants is the first brand to take advantage of the opportunity. The QSR is unveiling a billboard in Little Niagara for its foot-long subs that is actually a foot long. To promote and celebrate the tiny OOH campaign, the brand will hold a sampling event at Little Canada featuring Subway Footlong sandwiches and sidekicks, as well as mini coupons for a discount on footlongs.