OOH company UB Media is completely overhauling its DOOH network as it launches UB TV, which is designed to “connect advertisers with their audiences in even more personalized, and immersive ways leveraging full motion and audio experiences with tailored content channels,” according to the company.

As the name suggests, UB TV integrates both video and audio capabilities across UB’s inventory of place-based digital ads within its four national networks: restobar, cinema, residential, campus and student housing.

“From agency feedback, we understood advertisers needed more than just creative flexibility – they needed efficiency and adaptability,” explains Michael Minicucci, CEO of UB Media. “UB TV integrates standard assets, whether vertical or horizontal, and supports all standard formats.”

UB TV also offers personalized ad placement within curated social feeds that blend entertainment, news, and other types of content on partner platforms like TikTok. According to the company, the platform is designed to make ads feel like they’re part of the content, rather than standalone interruptions.