Cossette Media, a member of the Plus Company network, has been named as the lead agency for home improvement brand, Rona Inc. The agency will support Rona’s national initiatives and play a key strategic role in strengthening brand recognition and growth across Canada. The new agency pick comes at a pivotal moment for Rona as it celebrates its 85th anniversary and works to reinforce its market positioning across Canada. The account was previously held by Starcom.
Martin Soubeyran, Cossette Media’s general manager for Canada East, says, “We are incredibly excited and proud to embark on this partnership with the Rona team. By placing consumer insights and data at the core of our strategies and integrated expertise, we’re uniquely positioned to deliver added value to Rona’s media strategy and support them during this important stage of their development.”
The first campaign from Cossette Media is expected to hit the market in February 2025. The agency will be responsible for designing and executing the media strategy for the Rona+ and Rona banners, including media campaigns, managing ad placements across traditional and digital channels, and providing performance analysis and ongoing optimization to maximize impact and audience engagement.
