The Toronto Maple Leafs have brought on Chewy as its official pet retail partner. The new multi-year partnership, which is a first for Chewy in Canada, will bring pet-centric rewards, experiences, and in-arena activations to fans throughout the 2024-2025 hockey season.

“As we continue to create partnerships where Maple Leafs fans can share their passion, we are thrilled to extend this even further to engage fans’ beloved pets with Chewy,” said Jordan Vader, senior vice president, global partnerships, MLSE. “Whether they are taking in the game at Scotiabank Arena or watching at home with their pets, fans will have the opportunity to win new rewards and pet-focused Leafs experiences alongside Chewy.”

As part of the partnership, Chewy will be looking for, and celebrating Toronto fans’ Most Valuable Pet throughout the season by inviting fans to share stories about their pets’ special skills and stand-out displays of hockey spirit. This “MVP” competition includes social media contests, as well as interactive features at select Leafs games. According to Chewy, five Most Valuable Pets and their humans will be rewarded with a prize package that consists of Leafs game tickets, autographed memorabilia, and Chewy goodies. One of the five winners will also receive a complimentary stay at a pet-friendly hotel and a VIP experience at Scotiabank Arena.

Chewy has also curated an online Toronto Maple Leafs Pet Shop that features an assortment of best-in-class pet treats and merchandise, as well as hockey-themed collections that appeal to faithful four-legged fans of Leafs Nation. All items in the Maple Leafs Pet Shop will be discounted 10% on gamedays, and pet-loving fans who attend games will also receive benefits through several brand activations in the arena.