Chameleon Digital Media, a Canadian mobile location data company, has added to its C-Suite with the appointments of Alan Sifuentes as chief digital officer, and Kyle Gershbain as chief marketing officer.

For Sifuentes the appointment marks a return to Chameleon after three years away, working at Kinesso and Media Experts. According to Chameleon, Sifuentes will lead the company’s transformation initiatives, driving innovation across all digital platforms and services. His mandate includes enhancing Chameleon’s data-driven strategies, scaling digital operations, and expanding solutions to deliver measurable results for clients.

Gershbain will be the company’s first chief marketing officer. He comes to Chameleon with over a decade of experience having previously led marketing initiatives at Giant Creative, DRMG, Blue Rush, and St. Joseph Communications. In this new role, Gershbain will oversee all marketing operations and work closely with the executive team to align marketing strategies with business objectives.

“Chameleon and our group of companies have grown significantly over the last 11 years, and we needed a visionary to reimagine our new, expanded perspective across all lines of business,” says Chameleon founder and CEO Jamie Thompson.