W Network has secured several partners for its Hallmark Channel’s Countdown to Christmas movie marathon. The annual event, which kicked off this year on October 18, offers holiday movies and series every day, as well as exclusive premieres.

One of the partners is Warner Music Canada, which for the fourth consecutive year has selected the official Countdown to Christmas playlist featuring artists such as Michael Bublé, Mariah Carey and Taylor Swift. The playlist is now available for listening on various music streaming platforms. W Network has also secured Canada’s Wonderland, which will be offering tickets to its WinterFest on select nights. As part of the partnership, there will also be a limited edition Countdown to Christmas candy cane hot chocolate at the park’s Yuletide Village Christmas kiosk.

Meanwhile, publishing house Simon & Schuster and Penguin Random House Canada will offer viewers the opportunity to win holiday book packages through the W Network and StackTV social networks. And Wattpad, a web novel platform from Webtoon Entertainment, will run banner placements on the mobile website promoting the marathon. W Network will also promote a free nationwide preview of Wattpad.

Additionally, Hallmark Canada and Hallmark Media have teamed up to launch the Backstage Pass contest, which offers viewers a chance to win a visit to the set of an upcoming Hallmark Channel movie. Viewers who watch Countdown to Christmas are being invited to enter a contest by watching for a weekly keyword. The networks are also offering a prize package via social media, as well as photo shoots at select Hallmark Gold Crown stores.

Hallmark Channel’s Countdown to Christmas this year includes films such as A Dance in the Snow (pictured); Leah’s Perfect Gift; The Santa Class; Happy Holidays From Cherry Lane; Season’s Greetings From Cherry Lane; and Unwrapping Christmas: Olivia’s Reunion.