Cossette Media, a member of the Plus Company network, has strengthened its leadership team with the appointment of April Yau as vice-president, business leadership. Yau will lead initiatives in the Western market to elevate the agency’s work and amplify its impact. She previously held senior roles at Major Tom and 6S Marketing.

In addition to the VP appointment, the agency has promoted Marissa Cristiano and Ashley Lewis from group account director, digital to associate VP, digital. In their new roles, they will oversee digital media strategy, product development, and operations across English Canada. Cristiano is based in Toronto and Lewis works out of Vancouver.

Andrew Butts, Cossette Media general manager for Ontario and Western Canada, says the appointments underline the agency’s commitment to staying ahead in a rapidly evolving market.

(Pictured from left to right: Marissa Cristiano, April Yau and Ashley Lewis.)