Vertical Impression expands reach
Vertical Impression is expanding its elevator advertising network in Canada, adding new screens, cities and venue types.
The company’s network will now include more than 330 new in-building screens in more than 10 new types of locations, including government buildings, shopping malls, hospitals, hotels and campuses in more than 40 markets, including Newfoundland, Yukon and the Prairies. The displays will use a standardized 16:9 format, with static and video content on important building information and advertising content.
Vertical Impression said the expansion marks a significant step in its goal to help advertisers connect with valuable audiences by creating new opportunities to reach people where they live, work and spend. “Our focus has always been on creating value, not just building inventory,” said Nicolette Leonardis, president at Vertical Impression. “With every screen we activate, every market we enter, and every new venue type we develop, we highlight the power of captive audiences while reinforcing our commitment to DOOH in Canada, fostering meaningful connections and enriching local communities.”
The addition expands Vertical Impression’s monthly reach to 215 million impressions across more than 2,200 screens in more than 65 markets, according to the company.
Introducing K72 Media
Plus Company member agency, K72, is launching an integrated media business, appropriately titled K72 Media. The new entity will be helmed by Kim Joubert, who joins the agency as vice-president, media and operations. According to the company, the new media division will work closely with K72’s creative experts to deliver performance-driven solutions across Canada.
Joubert brings a wealth of experience to the new role, having spent time at Cossette Media and Bell. In addition to leading K72 Media, she will play an integral role in the agency’s broader operations, as well.
“This new division represents a unique opportunity to rethink the role of media, harnessing integrated strategies and AI tools to help brands connect with their audiences in more impactful ways,” says Joubert. “I look forward to shaping the future of our industry with such an inspiring and talented team.”
New PWHL partner
Just in time for the start of its season, the PWHL has partnered with online gaming company FanDuel, making it the league’s first official sportsbook partner, and exclusive in-app Streaming Partner in the United States.
According to FanDuel, fans can both watch and wager on their favorite teams and athletes throughout the season, with offerings including player prop bets, novelty markets and Same Game Parlays.
“FanDuel is proud to partner with the PWHL and support the league’s incredible athletes,” said Dale Hooper, general manager of FanDuel Canada. “This partnership is about creating a new era of fan engagement – one that brings hockey closer to fans while helping grow the visibility of women’s professional sports.”
According to a spokesperson at Fanduel, “In addition to robust player prop bets and novelty markets, fans will see LED ribbons and rink boards at PWHL games, integrations on TSN and organic social media content.”
