Pattison Outdoor is launching its national grant program for the third consecutive year.

“Elevating Voices,” spearheaded by the company’s diversity and inclusion committee, gives local non-profit and charitable organizations the opportunity to expand their reach by leveraging the inventory and scale of Pattison’s OOH advertising.

The annual program aims to distribute up to $1 million in combined media value to selected charities that promote diversity across the country, including organizations dedicated to serving and supporting ethno-cultural groups, Indigenous People and First Nations, the 2SLGBTQI+ community, women’s equality and people with disabilities.

Since launching the program in 2022, Pattison has supported 10 organizations and charities. For its second iteration earlier this year, the company selected three new organizations to foster meaningful connections with their local communities through impactful OOH campaigns, according to Pattison.

The Jays Foundation, the charitable arm of the Toronto Blue Jays, was one of those selected, recording an 8% increase in overall awareness – its largest year-over-year bump so far – as a result of its OOH campaign. Another beneficiary was Variety Village, an Ontario-based organization empowering children with disabilities through sports and recreation programs, which garnered more than 24 million impressions with its Ontario campaign. And The Maskwascis Tribal Council was the third beneficiary, launching a campaign to address gang violence affecting Cree youth.

Applications for the 2025 program must be submitted by January 17.

Pictured above is an advertisement for The Maskwascis Tribal Council campaign.