Registration for The Globe and Mail’s 2025 Canadian Young Lions Competition opened Monday. Until Feb. 9, Canada’s young creative minds can register to compete on the world stage at the competition at the Cannes Lions International Festival of Creativity from June 16 to 20 in Cannes, France.
The Canadian Young Lions Competition offers young professionals the chance to showcase their ingenuity in one of six competitive categories: Media, Print, Film, Digital, Marketers and, new to Canada in 2025, PR and Design. The new PR category is sponsored by Edelman Canada. The lineup of sponsors also includes Snap Inc., returning as the Media category sponsor and Interac joining as the sponsor of the Marketers category. This year, LG2 also contributed to the competition’s design, while Edelman Canada provided PR support.
Submissions are judged by a panel of industry leaders within each category, and Canadian Gold, Silver, and Bronze winners will be announced on April 30, 2025 at the CMDC Media Summit.
Gold-winning teams will then win a trip to Cannes to compete against the best creative teams all over the world in the Global Young Lions Competition and attend the Cannes Lions International Festival.
As the Canadian Competition Representative, The Globe and Mail covers registration fees, delegate passes, flights and accommodation for competitors traveling to Cannes.
The 2025 Canadian Young Lions competition is further supported by the addition of new advisory board members Bianca Freedman, CEO for Edelman Canada, and Sabaa Quao, chief creative and innovation officer of Cossette.
The co-chairs and jury for the media category are below. A full list of jurors for all categories is available on the competition website.
Media
Shannon Lewis, Co-Chair, president, Canadian Media Directors’ Council Brook Leland, Co-Chair, Managing Partner, Jungle Media
Alastair Taylor, CEO, Publicis Media Canada
Alessia Grosso, SVP, communications strategy, Havas Media Canada
Alice Digiovanni, client president, Wavemaker
Christine Scott, founder, The Accomplice Project
John Killam, COO, Innocean Canada
Lauren Redman, VP, media services, Think Shift
Matt McGowan, director and general manager, Snapchat Inc.
Mike Rumble, founder, chief strategy officer, Epitaph Group Inc.
Nikki Stone, chief commerce officer, GroupM Canada
Richard Ivey, executive vice president, business solutions, Horizon Media
Samantha Kelly, CEO, Touché
Shelley Smit, CEO, IPG Mediabrands Canada
Thierry Lessard, vice president, audiences and insights, Glassroom