Numeris appoints new president and CEO

Alicia Olson-Keating returns to Canada from Australia to lead the audience data company.

Numeris has announced the appointment of Alicia Olson-Keating as its new president and CEO in Canada, effective early April 2025. She will be tasked with driving transformation and growth, while continuing to deliver trusted measurement for all industry stakeholders. Sue Haas who has been serving as Interim president and CEO, will continue to lead Numeris through the next few months before resuming her primary role as president and COO at NLogic.

Olson-Keating brings 37 years of industry experience to the role, including 28 years in Canada. Her expertise covers a spectrum of multi-media disciplines including strategic planning, research, data analytics, and insightful measurement. She has collaborated with diverse teams in sales, advertising buying, planning, and MMM, revenue, partnerships, programming, and content distribution.

In November 2015, Olson-Keating was chosen to head the Data and Insights division at ABC, the Australian Public Broadcaster, in Sydney, Australia. She is returning to Canada after a tenure as managing director and CEO of Nielsen TAM Australia. In that role, she navigated P&L responsibilities and business operations, from recruitment to panel management, culminating in the creation of Virtual Australia (VOZ). This innovative TV and video measurement currency became the country’s national standard on December 29, 2024.

Numeris is an audience data company curating data and insights into media behaviours in a cross-platform, cross-media world. Fully compliant with Canadian privacy and data protection laws. As a not-for-profit Joint Industry Committee (JIC) by and for the Canadian media industry, Numeris develops and delivers  transparent and standardized audience data solutions that answer local needs while being aligned to global standards.