Publicis Media Canada is updating its leadership team with three strategic appointments across sister agencies, Starcom and Spark Foundry, as well as its global data and technology operations, effective immediately.

Veronik L’Heureux has been appointed CEO of Starcom Canada after spending seven years at Spark Foundry, where she led the agency through a period of transformational growth as president. She will be taking over the position left vacant by Christine Saunders after her move to Dentsu. 

Meanwhile, Maryann Rusnak has been promoted to president of Spark Foundry Canada, succeeding L’Heureux. According to the agency, Rusnak has been a key member of Spark for the past three years, following a successful career on the client side at Expedia and agency-side roles at Mediacom.

Scott Glitz has also been named EVP of data, with the primary task of leading Publicis Media’s data intelligence team, GrowthOS, Publicis ID and the agency’s suite of data-driven products. Glitz will work closely with SVP and head of strategy and research Ken Gamage.

Publicis Media represents global agency brands (Starcom, Zenith and Spark Foundry) in 100 markets. It specializes in media planning and buying, content, performance marketing, value optimization and data analytics. Its client portfolio includes TD Bank, Kellogg’s, FCA, Samsung, Novartis, Walmart, GSK and Disney.

Pictured from left to right, Veronik L’Heureux, Maryann Rusnak and Scott Glitz.