SJC Media, publisher of media brands such as Toronto Life, Maclean’s, FASHION and Chatelaine, has launched SJC Audience+, an advertising platform developed in partnership with Optable’s identity management and data collaboration solution.
The product combines media brands, first-party data and privacy-first technology to help advertisers run more targeted campaigns. SJC says the Audience+ platform reflects the company’s commitment to evolving privacy standards in digital advertising, especially with the phasing out of third-party cookies.
“Through Audience+, advertisers can target broad cross-brand audiences to specific niche groups, achieving higher engagement rates and maximizing their ROI,” said Cameron Williamson, VP of client solutions for SJC Media.
The platform enables marketers to align brand objectives with cross-brand audience segments including food and drink, fashion and style, health and lifestyle, business and finance, home and garden and real estate.
Direct data collaboration is available through Optable’s secure data clean room technology. This allows advertisers to safely compare their customer data with SJC Media’s audience insights for consumer privacy and more targeted campaigns. Audience+ users can also gain insights to track results and improve campaign performance over time.
The SJC Media portfolio of Canadian media brands spans a broad range of categories and includes Canadian Business, Chatelaine (English and French), FASHION, HELLO! Canada, Maclean’s, Today’s Parent, Toronto Life, and the newly launched 3 magazine.