Rev TV has signed a multi-year agreement to bring NASCAR to Canadian fans.
Under the agreement, Rev TV will begin broadcasting the NASCAR Canada Series, the country’s only national touring racing series, along with live race broadcasts and the U.S. stock car series, ARCA Menards Series. The channel will also bring the NASCAR International Series to Canada for the first time, with broadcasts of the NASCAR Euro Series, NASCAR Mexico and NASCAR Brazil Series.
Rev TV also said it plans to build on the race’s fanbase and continue the momentum the series has generated with new programming and activations that feature the world of stock car racing.
According to both companies, the agreement comes as NASCAR’s global popularity expands, notably in Canada. Nick Skipper, NASCAR’s managing director of media strategy, said Canada is an important market for NASCAR, as millions of stock car racing fans reside north of the U.S. border. And with the agreement, NASCAR will also be able to reach a new fanbase in the country, he said.
Launched in 2020, Rev TV is a 24/7 Canadian English-language motorsports network offering more than 60 live races from around the world. It is available on most providers, including Bell, Cogeco, Rogers, Shaw, Telus and Vidéotron.
Bell Media is bundling Crave with its sports offerings for consumers in the French and English markets in Canada. The bundle includes Crave and either TSN for English-language programming or RDS for French.
Subscribers will be able to access content from the Crave, TSN and RDS apps or on Crave.ca, TSN.ca, and RDS.ca. The offerings are currently available through Amazon Fire TV, Android TV, Apple TV, Chromecast and select LG and Samsung TVs.
The bundle is priced at $21.99 per month for the basic ad-supported Crave and TSN/RDS and $28.99 for the premium ad-free Crave and TSN/RDS.
A basic subscription to Crave is currently $9.99 per month and a premium subscription is $22 per month. TSN and RDS subscriptions are priced at $19.99 per month.
Kevin Cluett, Bell Media’s SVP, distribution, out of home, direct to consumer and product platforms, said “providing Canadians with options when they access our content continues to drive our subscription offerings,” in a statement.
With files from Kelly Townsend
