
Montreal-based independent agency Cartier has appointed a new senior director, media and data for its media division, Cartier Media.
Catherine Fernet (pictured) will oversee traditional and digital media planning, strategy and buying, as well as the agency’s data and performance management expertise. Her experience with institutional accounts and performance marketing, particularly in e-commerce, make her the perfect choice to lead Cartier’s media practice, according to Luis Areas, partner and VP, channel strategy at the agency.
Fernet joins Cartier after spending her last seven years at Reitmans in Canada, where she oversaw media expertise for the Reitmans, RW&CO and Penningtons fashion brands. At the retailer, she developed and managed a multi-disciplinary in-house agency that combined 360-degree media planning, SEO, web analytics, and data activations. Her main role was to attract new clients, support sales growth and strengthen the impact and awareness of the group’s brands. Previously, Fernet was digital media planner at Cossette, where she worked with brands such as the Government of Quebec, Énergir and Loto-Québec.
Cartier’s client portfolio includes the University of Montreal, Vosker, Cirque du Soleil, Hunting Land Rentals by Owners, the Order of Engineers of Quebec, the Order of CPAs of Quebec, and other government accounts.