Jewelry brand Pandora has chosen to consolidate its global media account with the Dentsu network.

The companies signed a new two-year contract, which is a continuation of their eight-year relationship, that will include a “substantial planned media investment,” according to Dentsu. The deal will see Denstu representing Pandora across 36 markets, including Canada, U.S., U.K., Italy, France, Germany, Spain, Poland and Australia.

Dentsu was selected as a key global media agency in 2016, but expanded its role as an integrated growth partner after a global pitch in 2022. The network was tasked with supporting Pandora’s wide-reaching marketing transformation, where Dentsu built a bespoke integrated operating model called the Pandora Experience Lab. This approach connected media, performance marketing, CXM and creative.

“Our relationship with Dentsu has grown well beyond that of a media agency. Dentsu’s willingness to innovatively rethink how we approach customer-centricity, has been invaluable to Pandora’s transformation over the last several years,” said Dennis Pedersen, VP paid media and performance marketing, Pandora. “What began as an integrated marketing transformation, has really triggered discussions about how our entire business operates and this is a reflection of the high level of mutual trust we have built between our businesses.”