Meltwater and Brandwatch, two separate social media and consumer intelligence companies, have announced the integration of TikTok’s Mentions and Discovery API into their respective platforms.

Both platforms have now earned the status of official TikTok Marketing Partners, though Brandwatch has been one since 2022. According to Meltwater, TikTok’s Mentions and Discovery API makes TikTok insights and trends available for teams who want to tap into trending content, track mentions, and engage with fans on the platform.

“At TikTok, we are always looking for ways to make it easier for brands to create engaging content that resonates with their communities,” said Melissa Yang, head of ecosystem partnerships with TikTok. “Our Content and Community Management partners continue to provide marketers with powerful tools to streamline content creation, optimize engagement and gain deeper insights. With enhanced capabilities in trend discovery, audience interaction, creator collaboration and performance analysis, these partners help brands develop impactful content strategies and drive meaningful connections with their communities.”

The Mentions API delivers data on posts and comments that specifically mention a brand handle and are gaining traction, enabling marketers to monitor and analyze brand mentions using TikTok insights, uncover key trends shaping the TikTok landscape, enhance campaign strategies with AI-powered tools, such as Iris trend detection and AI-powered sentiment analysis, and engage with communities more effectively.

“TikTok is an unparalleled source of inspiration and insight for brands and marketers, offering a dynamic space where creativity, culture and commerce collide,” says Channing Ferrer, global president of Brandwatch. “This partnership allows brands to tap into TikTok conversations, unlocking unmatched opportunities for brand management and community engagement.”

Chris Hackney, chief product officer at Meltwater, adds, “We know that consumers are increasingly turning to online platforms to learn about brands and make purchasing decisions, which makes it crucial for businesses to know how audiences are engaging with their brands online.”