Stingray Advertising is launching a new initiative to help amplify retailers that encourage support for Canadian products, services and businesses.

Until the end of May, the company will match every dollar invested in an audio campaign on its retail media network that communicates the “Support Canada” message. This means that for every dollar invested in a retail media audio campaign, Stingray will match the investment by providing an equivalent value of ad space.

The company said the initiative is designed to increase the reach and impact of its clients at a time when Canadian consumers are increasingly prioritizing local businesses and carefully evaluating brands to ensure they match their values. “They are focusing not just on what they purchase, but also on the companies they choose to support. Recognizing this shift, Stingray Advertising is committed to standing behind businesses that support Canada,” the company said.

Stingray offers a variety of music, digital and advertising services to brands, including audio and video channels, more than 100 radio stations, subscription video-on-demand content, FAST channels and in-car and in-vehicle infotainment content. Its Stingray Advertising division delivers digital-audio messaging to more than 30,000 major retail locations.

According to a recent study from IAB Canada, created in partnership with Leger and Stingray Advertising, in-store advertising spending in Canada will reach $3.8 billion this year, with Canadian retailers expanding their media offerings to include both digital and physical store advertising. The report also shows that 57% of shoppers say they have been influenced by in-store advertising. About 58% of them recall hearing an in-store ad, while 58% made a purchase and 60% considered the product for future purchases.