BC film and tourism agencies partner to launch Cineventure

B.C.’s tourism and film industries have partnered to launch an AR platform called Cineventure, which transforms the province’s filming locations into immersive tourism experiences.

According to a statement from Cineventure, the collaboration between the BC Film Commission, Screen BC, and six municipal Destination Marketing Organizations (DMOs) marks the first major partnership between two of B.C.’s most successful industries. The digital platform launches with 25 self-guided interactive routes across Greater Vancouver, featuring productions that showcase the region’s star quality. Fans can explore locations from Riverdale, When Calls the Heart,  Happy Gilmore and Twilight, among many others.

Cineventure will use a multifaceted approach to promote the offering, including social media and digital.  “We will also tap into the well-established marketing channels within the tourism industry, including tourist information booths, hotel concierge services, cruise ship hubs, and airport terminals,” says Ryan McKee, project and creative director, Cineventure, “Additionally, influencer marketing is effective in the travel space, and we look forward to collaborating with influencers, movie and TV superfans, and content creators to amplify our reach.”

“By creating these immersive experiences, we’re not only offering visitors a unique way to explore our region, but also encouraging tourism dispersion across our communities and seasons. The diversity of locations featured on Cineventure will help showcase lesser-known destinations while creating sustainable, year-round tourism opportunities throughout British Columbia,” says Chris Peters, executive director of tourism Burnaby and vice chair of Cineventure.

The initial launch includes partnerships with DMOs from Burnaby, Langley, New Westminster, Richmond, Squamish and Surrey, with additional municipalities already committed to joining throughout 2025.

A reminder from ZoomerMedia that buying Canadian should extend to media

With “Buy Canadian” on everyone’s mind thanks to U.S. President Donald Trump’s tariffs, ZoomerMedia is launching a campaign to stress that buying Canadian should extend to Canadian media, too.

The campaign began with a special episode of TheZoomer on Monday night. It featured PostMedia President Andrew Macleod, National Post columnists Conrad Black and Diane Francis and ZoomerMedia’s CTO Dustin Titus.

The television and radio spots that make up the campaign will play on The New Classical FM and Zoomer Radio, VisionTV and OneTV which is currently in free preview across Canada. The campaign was conceived and produced in-house.