A new AdEase report reveals that the Government of Canada has surpassed McDonald’s as the top radio advertiser, with a significant increase in ad buy, totaling 7,281 occurrences from March 10 to 16.
In a regional breakdown, the advertiser ranked first in Montreal and third in Toronto, while coming in fourth in Vancouver, Calgary and Edmonton, and ninth in Ottawa and Quebec.
Subway secured second place with 5,696 occurrences, despite a decline from its previous week’s radio ad buy. The remainder of the top five included McDonald’s with 5,427 occurrences (down from last week), BCE with 4,561 occurrences (also down from last week), and Spence Diamonds with 3,708 occurrences (up from last week).
The Government of Canada and La Cité made significant leaps in the rankings, with the Government rising 17 spots in Quebec and the college advancing 20 positions in Ottawa.
On the category side, QSRs, internet services, grocery stores and supermarkets continued to be the top buying groups, along with consulting services and jewelry stores.
Vancouver
Advertisers
1. British Columbia Securities Commission: 1230 (1)
2. Subway Restaurants: 1126 (3)
3. Groupe Aeroplan: 1119 (4)
4. Government Of Canada: 1051 (13)
5. Spence Diamonds: 1039 (2)
6. Rogers Communications: 992 (5)
7. Canon Canada: 838 (7)
8. McDonald’s: 807 (9)
9. Government Of British Columbia: 801 (8)
10. Tim Hortons: 759 (6)
Categories
1. Quick Serve Restaurants: 3413 (1)
2. Advisory Services: 1827 (2)
3. Internet Services: 1675 (3)
4. Jewelry Stores: 1416 (6)
5. Auto Repair Services: 1284 (5)
6. Live Performance Shows: 1199 (7)
7. Credit Cards: 1133 (8)
8. Courier & Mail Services: 1009 (-)
9. TV & Streaming Services: 935.5 (9)
10. Local Government: 876 (4)
Calgary
Advertisers
1. Cupe Alberta: 1593 (1)
2. Nexgard: 1114 (2)
3. Doordash: 1018 (5)
4. Government Of Canada: 946 (12)
5. Rogers Communications: 933 (9)
6. Spence Diamonds: 921 (6)
7. Subway Restaurants: 905 (7)
8. Tim Hortons: 816 (4)
9. Calgary Co-operative Association: 785 (8)
10. ATB Financial: 757 (-)
Categories
1. Quick Serve Restaurants: 3050 (1)
2. Unions: 1593 (4)
3. Advisory Services: 1143 (31)
4. Flea And Tick Control: 1114 (5)
5. Mobile Application: 1113 (3)
6. Lottery Draws: 1072 (11)
7. Internet Services: 1022 (10)
8. Food Delivery Services: 1018 (9)
9. Courier & Mail Services: 1011 (79)
10. Heating & Cooling Services: 956 (6)
Edmonton
Advertisers
1. Tim Hortons: 999 (1)
2. Spence Diamonds: 978 (2)
3. Rogers Communications: 806 (4)
4. Government Of Canada: 803 (9)
5. Doordash: 741 (5)
6. McDonald’s: 677 (8)
7. Subway Restaurants: 652 (6)
8. ATB Financial: 612 (-)
9. Arby’s Restaurants: 603 (7)
10. Direct Energy: 601 (11)
Categories
1. Quick Serve Restaurants: 3494 (1)
2. Heating & Cooling Services: 1346.5 (3)
3. Jewelry Stores: 1139 (5)
4. Advisory Services: 994.5 (28)
5. Internet Services: 956 (6)
6. Lottery Draws: 951 (4)
7. Online Travel Agency: 897 (7)
8. Food Delivery Services: 745 (9)
9. Courier & Mail Services: 719 (146)
10. Dine-in Restaurants & Bars: 697 (19)
Ottawa
Advertisers
1. McDonald’s: 1205 (1)
2. BCE (Bell): 1083 (4)
3. Loblaws: 1028 (3)
4. Hyundai Dealers: 860 (-)
5. Spence Diamonds: 770 (9)
6. Crave TV: 766 (2)
7. La Cite Collegiale: 765 (27)
8. Interprovincial Lottery Corporation: 764 (11)
9. Government Of Canada: 738 (8)
10. Subway Restaurants: 720 (10)
Categories
1. Quick Serve Restaurants: 2947 (1)
2. Internet Services: 1522 (4)
3. Grocery Stores & Supermarkets: 1448 (2)
4. Exhibitions: 1366 (39)
5. Import SUVs (DAG): 1328 (29)
6. TV & Streaming Services: 1268 (3)
7. Dine-in Restaurants & Bars: 1226 (5)
8. Automotive Imports General: 1008 (12)
9. Colleges & Universities: 986 (15)
10. Lottery Draws: 936 (10)
Toronto
Advertisers
1. BCE (Bell): 2068 (1)
2. Loblaws: 1891 (2)
3. Government Of Canada: 1747 (3)
4. McDonald’s: 1341 (5)
5. Subaru Dealers: 1335 (4)
6. Groupe Aeroplan: 1287 (6)
7. Nexgard: 1278 (7)
8. Subway Restaurants: 1236 (8)
9. Hyundai Dealers: 1219 (-)
10. Business Development Bank Of Canada: 1114 (10)
Categories
1. Quick Serve Restaurants: 4604 (1)
2. Internet Services: 2906 (2)
3. Grocery Stores & Supermarkets: 2250 (3)
4. Import SUVs (DAG): 2113 (120)
5. Online Travel Agency: 1977 (4)
6. Automotive Imports General: 1335 (6)
7. Credit Cards: 1287 (8)
8. Flea And Tick Control: 1278 (9)
9. Lottery Draws: 1159 (7)
10. Everyday Banking: 1126 (13)
Montreal
Advertisers
1. Government Of Canada: 1690 (9)
2. BCE (Bell): 1410 (1)
3. Gouvernement Du Quebec: 1230 (4)
4. Desjardins Group: 1158 (5)
5. Garno Spices: 1111 (2)
6. Subway Restaurants: 1057 (6)
7. McDonald’s: 980 (8)
8. Groupe Aeroplan: 931 (10)
9. Nexgard: 724 (14)
10. Chevrolet Dealers: 722 (-)
Categories
1. Quick Serve Restaurants: 2913 (1)
2. Local Government: 1738 (2)
3. Import SUVs (DAG): 1497 (20)
4. Internet Services: 1386 (3)
5. Courier & Mail Services: 1277 (-)
6. Exhibitions: 1113 (32)
7. Online Casinos: 1001 (10)
8. Retirement Community: 978 (9)
9. Credit Cards: 931 (11)
10. Seasoning Mixes: 928 (5)
Quebec City
Advertisers
1. Virgin Plus: 478 (4)
2. Crave TV: 434 (2)
3. McDonald’s: 417 (3)
4. Constrobourg: 415 (5)
5. Gouvernement Du Quebec: 329 (12)
6. Dormez-vous Sleep Centers: 320 (7)
7. Toyota Dealers: 319 (-)
8. La Cite Collegiale: 315 (-)
9. Government Of Canada: 306 (26)
10. Le Groupe Maurice: 293 (8)
Categories
1. Dine-in Restaurants & Bars: 1445 (1)
2. Quick Serve Restaurants: 851 (2)
3. Mattress Stores: 501 (6)
4. Smartphone & Mobile Services: 493 (5)
5. Import SUVs (DAG): 480 (11)
6. Local Government: 439 (7)
7. TV & Streaming Services: 434 (4)
8. Community Development: 415 (12)
9. Retirement Community: 408 (10)
10. Mazda: 408 (105)
