Tim Hortons has surpassed McDonald’s to become the most active TV advertiser for the week of March 17 to 22, according to the latest AdEase report.

With a combined 2,616 occurrences, the QSR topped the lists in Vancouver and Calgary, and secured second spot in Toronto and Montreal. The advertiser recorded 1,886 occurrences during the past TV buying week.

McDonald’s trailed closely with 2,210 instances, marking an increase of 283 occurrences from the previous week. Interprovincial Lottery Corporation ranked third with 1,627 occurrences, up from last week. Crave TV followed with 1,279 occurrences (a decrease from last week), while Pandora Jewelry rounded out the top five with 1,154 ads (also down from last week).

Other advertisers that made significant leaps in the ranking were Skip, which climbed 47 spots in Vancouver; RBC Financial Group, which advanced 32 and 28 spots in Vancouver and Calgary respectively; and Interprovincial Lottery Corporation, which made a 87-spot gain in Montreal.

Category-wise, QSRs and TV and streaming serives were consistent across all cities. Furniture stores, food delivery services and everyday banking were other popular groups.

Vancouver

Advertisers

1. Tim Hortons: 655 (3)
2. McDonald’s: 521 (5)
3. Subaru Canada: 457 (1)
4. Pandora Jewelry: 332 (2)
5. Skip: 298 (52)
6. Arm & Hammer: 297 (-)
7. Leon’s Furniture: 284 (13)
8. Nissan Dealers: 284 (12)
9. RBC Financial Group: 283 (41)
10. Interprovincial Lottery Corporation: 283 (29)

Categories

1. Quick Serve Restaurants: 2361 (1)
2. TV & Streaming Services: 1003 (3)
3. Furniture Stores: 878 (4)
4. Import SUVs Corporate: 729 (2)
5. Food Delivery Services: 623 (5)
6. Everyday Banking: 521 (31)
7. Advisory Services: 489 (10)
8. Online Travel Agency: 459 (6)
9. Electric Cars: 396 (18)
10. Online Casinos: 375 (19)

Calgary

Advertisers

1. Tim Hortons: 658 (2)
2. McDonald’s: 542 (3)
3. Calgary Co-operative Association: 492 (4)
4. The Brick Warehouse: 367 (-)
5. Skip: 331 (26)
6. Pandora Jewelry: 330 (1)
7. Arm & Hammer: 324 (-)
8. Leon’s Furniture: 287 (10)
9. RBC Financial Group: 284 (37)
10. Doordash: 279 (8)

Categories

1. Quick Serve Restaurants: 2456 (1)
2. Furniture Stores: 1040 (5)
3. TV & Streaming Services: 888.5 (4)
4. Food Delivery Services: 663 (3)
5. Mobile Application: 570 (8)
6. Lottery Draws: 533 (2)
7. Import SUVs Corporate: 492 (6)
8. Advisory Services: 479 (13)
9. Online Travel Agency: 457 (7)
10. Everyday Banking: 442 (55)

Toronto

Advertisers

1. Interprovincial Lottery Corporation: 1020 (1)
2. Tim Hortons: 739 (3)
3. McDonald’s: 645 (4)
4. Pandora Jewelry: 492 (2)
5. Crave TV: 453.5 (5)
6. Leon’s Furniture: 442 (11)
7. Conservative Party Of Canada: 422 (8)
8. The Brick Warehouse: 405 (-)
9. Toyota Dealers: 391 (-)
10. Meridian Credit Union: 372 (12)

Categories

1. Quick Serve Restaurants: 2738 (1)
2. Furniture Stores: 1735 (5)
3. TV & Streaming Services: 1541 (2)
4. Lottery Draws: 1275 (3)
5. Everyday Banking: 773 (18)
6. Jewelry Stores: 712 (6)
7. Food Delivery Services: 690 (8)
8. Dine-in Restaurants & Bars: 654 (11)
9. Political Associations: 612 (4)
10. Import SUVs Corporate: 562 (7)

Montreal

Advertisers

1. Crave TV: 826.5 (1)
2. Tim Hortons: 564 (3)
3. McDonald’s: 502 (6)
4. Chevrolet Dealers: 477 (8)
5. BCE (Bell): 465 (2)
6. Interprovincial Lottery Corporation: 324 (93)
7. Domino’s Pizza: 289 (10)
8. Ford Dealers: 273 (12)
9. RBC Financial Group: 266 (24)
10. IGA Food Stores: 266 (7)

Categories

1. Quick Serve Restaurants: 2224 (1)
2. TV & Streaming Services: 1129 (2)
3. Furniture Stores: 893 (3)
4. Domestic Trucks: 691 (5)
5. Smartphone & Mobile Services: 540 (9)
6. Everyday Banking: 539 (40)
7. Import SUVs Corporate: 441 (7)
8. Online Travel Agency: 399 (11)
9. Lottery Draws: 387 (80)
10. Food Delivery Services: 367 (16)

Canada Specialty

Advertisers

1. Crave TV: 2617 (2)
2. Tim Hortons: 2449 (3)
3. McDonald’s: 2301 (5)
4. Tide: 1387 (7)
5. Dodge Canada: 1377 (8)
6. Government Of Canada: 1271 (1)
7. Olay: 1180 (10)
8. Bissell: 1156 (54)
9. Always: 1154 (12)
10. Domino’s Pizza: 1128 (9)

Categories

1. Quick Serve Restaurants: 12801 (1)
2. TV & Streaming Services: 4070.5 (2)
3. Dine-in Restaurants & Bars: 2749 (5)
4. Furniture Stores: 2671 (4)
5. Electric Cars: 2407 (6)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2257 (18)
7. Everyday Banking: 2043 (48)
8. Pain Relief Medication: 1504 (11)
9. Vitamins & Supplements: 1445 (33)
10. Import SUVs Corporate: 1371 (10)